Own your suburb
Win more listings
Position yourself as the local market leader with a personally branded book featuring you as the author.
Customised for any suburb
Designed for your brand
A professionally written, data-driven seller’s guide and marketing solution to position you as the local expert.
Stand out as the local expert with a professional seller’s guide tailored to your suburb. Your book is packed with hyperlocal property data, market trends, and practical tips, all featuring you as the go-to agent. You’re free to distribute digital copies to clients as you wish, and you may request printed copies anytime for an extra fee.
Your purchase also includes 12 months of fully managed Facebook and Instagram ads targeting local homeowners, using your book as a lead magnet. Every lead generated goes straight to you.
Included in your package: | |
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✔Personalised eBook | Professionally designed seller’s guide for your suburb, featuring you as the recommended agent. |
✔5 Printed Hardcopies | High-quality printed books for use with clients and presentations. |
✔12 Months of Targeted Facebook & Instagram Ads | We run ongoing, suburb-targeted ads using your book as a lead magnet and send every inquiry from the campaign straight to your inbox. |
✔12 Months of Suburb Exclusivity | You are the only agent in your suburb with a Suburbtrends book for one year. |
✔Easy Renewal | Renew after 12 months to update your book and retain suburb exclusivity. |
Included in your book: | |
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Ch 1. Introduction: A Personal Guide to Selling For More in [Your Suburb] | Sets the tone, introduces you as the local expert, and outlines what sellers will learn throughout the book. |
Ch 2. Market Metrics and Recent Trends | Breaks down recent sales data, price growth, days on market, and current trends in your suburb to help sellers make informed decisions. |
Ch 3. Understanding Your Local Market | Explains local market segments, who the buyers are, and how to position your property to attract them. |
Ch 4. Preparing Your Home for Sale | Step-by-step guide to improving your property’s presentation, with tips on repairs, upgrades, and cost-effective improvements. |
Ch 5. Smart Pricing & Valuation Strategies | How to accurately value and price your home using local sales data and avoid common pricing mistakes. |
Ch 6. Choosing the Right Method of Sale | Describes the pros and cons of private treaty, auction, and tender, and how to choose the best method for your property and market. |
Ch 7. Common Pitfalls When Selling Your Home | Highlights common mistakes like overpricing, poor marketing, or ignoring local trends, and offers strategies to avoid them. |
Ch 8. Crafting Compelling Listings | How to write effective headlines and descriptions that showcase your property’s strengths and appeal to local buyers. |
Ch 9. Photography, Video & Digital Marketing | Explains the value of professional visuals and how digital marketing can expand your reach and attract the right buyers. |
Ch 10. Conducting Successful Inspections and Open Homes | Tips for preparing your property for viewings, creating a great impression, and gathering feedback from potential buyers. |
Ch 11. Considering Offers and Negotiations | Walks you through evaluating offers, understanding terms, and negotiating for the best possible outcome. |
Ch 12. Succeeding at Auction | Covers every stage of the auction process, from preparation and marketing to bidding strategies and post-auction negotiations. |
Ch 13. Exchanging Contracts & Moving to Settlement | Explains the contract process, handling deposits, final inspection, and what to expect leading up to settlement. |
Ch 14. Zoning, Planning, and Property Potential | Guides sellers through local zoning, planning approvals, and how to present your property’s development or renovation potential. |
Ch 15. Settlement and Moving: Final Steps & Practical Tips | Checklist for a stress-free move, from organising removals to managing logistics and ensuring a smooth transition. |
Ch 16. After the Sale: Tax, Finance & What’s Next | What to do once your home sells—tax considerations, finance tips, updating records, and planning your next property move. |
Ch 17. Special Cases: Budgets, Tenanted Properties & Unique Homes | Strategies for selling on a budget, managing tenanted properties, and tips for unique or prestige homes. |
Ch 18. Looking Ahead: Planning Your Next Property Move | Guidance for evaluating your next move, financial planning, and navigating the buying process in your suburb. |
Position yourself as a market leader
Sellers remember the agent who offers them a full-length, data-driven book covering every important price factor in their suburb.
Your book is built to show leadership, insight, and credibility. It sets you apart from the competition before you even pitch.
You’re not just another agent, they see you as a genuine local expert who goes above and beyond.
Win more listings with less effort
Transform your book into the ultimate listing tool.
Use it in every presentation, follow-up, and lead generation campaign. Top agents say their book builds instant credibility, wins trust quickly, and puts them ahead of the competition, often justifying a premium commission.
Agents also tell us it speeds up decision-making and helps close more deals. Just one extra deal covers the cost of your book many times over.
Get discovered, remembered & chosen
Every book package includes a targeted Facebook and Instagram campaign, run directly from Suburbtrends. We promote your book with hyperlocal ads in your suburb, capturing interested home sellers and delivering their details straight to you.
✔ 10 hardcopies
✔ Exclusive to one agent per suburb
✔ Updated every 12 months
✔ Facebook & Instagram lead gen campaign
All Your Questions Answered
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Each book is $1,495 and comes with guaranteed suburb exclusivity for 12 months. We only create one book per suburb, for one agent. Your payment locks out the competition for 12 months, making you the only agent with this powerful asset in your local market.
At the end of your exclusivity period, you’ll have first option to renew. If you don’t, the suburb becomes available to another agent. Secure your suburb now before a competitor does.
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Your investment gives you a complete, suburb-exclusive marketing system:
A professionally written book tailored to your chosen suburb, branded with your name, photo, and agency. Chapters are customised to your strategy. Simply select the chapters you want covered in the book.
10 premium hardcopies delivered to your office. Ideal for listing presentations, prospecting drops, and gifting to key clients.
Fully managed Facebook and Instagram ad campaign using your book as a lead magnet. All leads distributed directly to you.
Everything is turnkey, exclusive, and ready to position you as the go-to agent in your suburb.
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Yes. Every order includes 10 professionally printed copies of your custom book, delivered to your office. Use them at listing presentations, open homes, prospecting visits, or as high-impact gifts for prospective vendors. Many agents use their next listing win—secured thanks to their book—to reinvest in additional copies. If you need more, simply let us know and we’ll organise a fresh print run at a discounted rate for returning clients.
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Each book features 20 professionally written chapters, averaging 2 pages each—so most books are between 35 and 45 pages, depending on your suburb and content choices. This gives you a substantial, high-quality publication that vendors will keep, read, and remember.
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Yes—you can secure exclusivity in as many suburbs as you like. Each book is custom-written for one suburb, ensuring your content and brand are hyper-local and unique. You’ll receive 20% off every additional suburb book you order at the same time.
Please note, this discount applies to books only and not to optional ad management. Many agents use this to build their presence across neighbouring markets—and lock out the competition before someone else does.
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Absolutely. While each book follows our proven framework to maximise results, you can tailor it to your brand and priorities. You’ll receive a full draft and one free round of edits to request changes—add your own stories, update photos, or adjust the content to fit your style. Need further revisions? Additional edit rounds are just $150 each. Your book will feel like your own—professionally structured, fully branded, and designed to set you apart.
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We guarantee exclusivity: only one book per suburb, per agent. If your chosen suburb is already secured by another agent, we’ll let you know immediately and offer two options—select a neighbouring suburb that’s still available, or join the waitlist for your preferred area. Act quickly to secure your suburb—once it’s taken, it’s off the market for at least 12 months.
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You are granted exclusive rights to use the book for your marketing, both in print and online, for a full 12 months in your selected suburb. The intellectual property remains with us, but during your exclusivity period, no other agent in your suburb can access or use this book. After 12 months, you have first option to renew your exclusive rights. Redistribution or resale of the book content is not permitted.
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Once you complete your order and supply your branding materials, you’ll receive your draft within 10 business days. After your approval and any requested edits, we print and dispatch your hardcopies. Most agents have their books in hand within 3–4 weeks from order.
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Absolutely. We’re happy to share sample chapters and completed books (with agent details anonymised) so you can review the content, style, and layout before committing.
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If you need to update stats, testimonials, or add new achievements mid-year, we offer update packages at a reduced fee. This helps keep your book current and relevant throughout your exclusivity period.
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Yes—all included social media posts are customised with your branding, contact details, and preferred tone of voice to ensure seamless integration with your existing marketing.
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No minimums and no lock-in contracts. Your purchase is for a single suburb and covers 12 months of exclusivity. Renew only if you wish to continue.
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Exclusivity is granted on a first-come, first-served basis upon receipt of payment. We reserve your suburb immediately after your order is processed.
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Your satisfaction is our priority. You’ll have the opportunity to review the draft and request changes during the included edit round. If you’re still not satisfied after edits, we’ll work with you to resolve any issues.
Kent
Lardner
kentlardner@suburbtrends.com.au
A recognised leader in property data and analytics, has more than 25 years of experience driving data innovation in Australia. His career began in the 1990s at GE Mortgage Insurance, where he sourced data from Australia’s earliest providers to develop cutting-edge mortgage insurance and risk analysis solutions. This early work laid the foundation for data-driven decision-making in the property sector.
As co-founder of Pricefinder, Kent played a key role in creating one of Australia’s most comprehensive property data platforms, used by over 5,500 real estate offices nationwide. He later brought his expertise to CoreLogic, where he helped develop data-based risk solutions that transformed property valuations and risk management for Australia’s leading banks.
Kent’s impact extended to JLL, where he led the design of an in-house, cutting-edge property database and analytics solution, enabling the firm to enhance real estate insights and improve customer engagement. His strategic guidance has also been pivotal to Realestateview.com.au, where his work as Head of Data & Analytics saw the platform’s monthly traffic skyrocket from 400k to 2.7m visitors, a remarkable 575% increase.
In addition to his corporate roles, Kent has consulted for several valuation firms and real estate portals, helping them refine their data strategies and stay ahead of the curve. His media presence is well established, with regular appearances on ABC, SBS, Channel 7, 9, and 10, and frequent features in News Ltd and the Australian Financial Review.
Today, Kent heads Suburbtrends, a data consulting firm focused on empowering businesses with smarter property data solutions. Suburbtrends provides businesses with the insights they need to make strategic, data-driven decisions in an increasingly competitive landscape